The expressions ‘buyer beware!’ and ‘you get what you pay for’ couldn’t be more meaningful when choosing a water filter. A water consumer can easily spend $1,200 to $2,000 per year purchasing many replaceable, low-grade, popular $20-$50 water filters that deliver about 50-100 gallons of filtered water per filter and still not get the quality or consistent water purification standards that they expect and deserve or believe they are getting through these high profile, mass marketing schemes that are readily available in supermarkets and retail stores all across America. Simplify your life. Improve your standards. Get Multipure!